April 15, 2011

Master of Digital Marketing at Hult [video]

I'm pursuing a Master of Digital Marketing degree at Hult International Business School in London. During my application phase I took part in a video contest to show "creatively" how this degree will benefit my CV and career. 
I was fortunate enough to win and got myself a free round-trip ticket to London!

Check out the video! 

April 1, 2011

How To Handle Today's Online Communities

Word of mouth is for the most part responsible for the online success of many big names such as Hotmail and the early days of Amazon. Online channels are constantly emerging; LinkedIn, Quora, Facebook and Twitter, all providing easy ways for users to express and share their thoughts about anything. What’s very interesting is that your brand could be the subject for those conversations! 

I've outlined some of the basic steps that would help you make the most of online communities and leverage it to your business benefit.