Key Elements of a Successful Content Strategy

Having a strong content strategy, whether it is a blog, a newsletter, whitepapers, webinars or podcasts, is central to your online presence. Content is one of the good business growth strategies (it helps to increase awareness and brand equity) and if executed correctly, it can help with creating competitive advantage.

So, what are the elements of a successful content strategy? I have outlined some of the tactics you should consider when it comes to content.

Six Controversial Pricing Models For Digital Publishers

Users are now more used to receiving “free” content due to the immense amount of free information available online, and of course piracy. Unfortunately, this is bad news for publishers who are trying to monetize their digital content. 

I have compiled six pricing models and trends that I think provide lucrative opportunities as revenue streams for publishers in the digital space. 

The Evolution of Digital Publishing

Publishing will experience a transformation in structure of the industry as well as in the consumption behavior of consumers. The publishing industry is now concerned with questions like what types of information and from which sources, really produce value for the individual in his/her social environment. 

Publishing Redefined

Two days ago, I came across an interesting article by John Battelle redefining publishing and talking about how brands should become publishers in today’s digital media. John discussed the impact of new conversational media on the way brands interact with consumers. I agree with most of the points highlighted in this article especially the notion that brands are shaped by what people say about it online. In an earlier post, I mentioned that today consumers are offered with so many tools and platforms that provide easy ways for them to express and share their thoughts about anything, which includes brands.