May 9, 2011

The Evolution of Digital Publishing

Publishing will experience a transformation in structure of the industry as well as in the consumption behavior of consumers. The publishing industry is now concerned with questions like what types of information and from which sources, really produce value for the individual in his/her social environment. 

The future of digital content is increasingly influenced by personalization of data and the ability to offer it in an “as you want it” way. Publishing companies need to grasp the fact that the market is and will continue to grow away from print. Print is dying not because it isn't nice, but because the new market wants information on demand, in their preferred format and medium, and with the ability to access information without the boundaries of traditional print methods (e.g., issue, year, etc).

Some companies view digital as "competition" that works against their print sales. Other examples, as mentioned in
Juan Señor and John Wilpers research, show that magazine professionals are willing to experiment with new storytelling styles, platforms, formats and revenue streams. The research outlines that magazine publishers’ role should be focused around producing as well as curating and filtering valuable content for the users.

Another course of evolution for publishing is that now consumption is becoming more local which urges publishers to consider aspects such as location-based and personalized search. Publishers need to be the trusted intermediary between a locally-aware user and the stuff around him/her at the time that he/she finds useful.

It could be that print will become a luxury quality product compared to digital which will be offered for the mass market, but then again this goes back to how consumers will react to changes in the eco-system; so far the consumer behavior is championing a more personalized social digital publishing experience.

What are your thoughts on the future of digital publishing? Let me know in the comments below. 

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