Case Study: Levi's Social Media Strategy Analysis

Now more than ever, retail brands are engaging consumers on social networks to offer deals, allow users to socialize around purchases, and more. Levi’s Jeans was one of the brands that used Facebook as a tool for sales and marketing initiatives and has launched a number of compelling campaigns using Facebook. I will analyze Levi’s strategies, tools, and activities undertaken by the company to leverage social media on a variety of channels.

Case Study: Ziff Davis Digital Publishing

Continuing my digital publishing blogging frenzy, I have decided to develop a brief case study for Ziff Davis.

Ziff Davis, Inc. is one of the world’s best-known publishers of leading technology-based digital content products. Brands within the Network include ExtremeTech, Gearlog, Appscout, Smart Device Central, GoodCleanTech, DL.TV, Cranky Geeks, and PCMag. The Network’s content is delivered worldwide to readers across a multiple platform of Web sites, e-newsletters, Webcasts, broadband video, software downloads and RSS feeds to users in more than 20 countries.