June 25, 2011

The Future of Amazon?

What do you know about Amazon? I used to think they were simply a retailer, but I was wrong. Amazon is much bigger than that, it involves a much broader range of services. Do you know what Amazon Fresh is? It’s a delivery service of almost everything you want to buy from fresh products, meat, and seafood to diapers, DVDs, and toys – currently in the States. Do you know what Amazon Instant Video is? It’s a place where you can watch over 90,000 movies and TV shows online. I bet you didn’t know about Amazon Cloud Player that lets you play your music from the cloud on any Android device, PC, or Mac. 

Amazon has built an eco-system that cements its place in the world of digital and physical goods. I believe their business model is to become a one-stop shop and the only place for people to buy and consume anything online and offline on multiple touch points. In this article, I will outline some of the future opportunities that either correlate with market trends or provide potential opportunities and commercial benefit for Amazon. 

June 9, 2011

Data - The Holy Grail of Online Retail

Data rules the digital world. It helps in identifying problems, creating new value propositions, and discovering unique use cases that customers show by their queries or questions. Without data, moving would require guess work and success is impossible to measure. The biggest advantage that digital offers for retailers is measurement, and data is the key element to effective measurement. 

June 3, 2011

SEO in a Nutshell

I am writing this post for those who are entering the world of SEO. This should give you a brief framework and some key tactics to consider for a successful SEO strategy.

Remember it's not an overnight process, it requires consistency to reap the fruits. 

Before we get into the details, you need to keep an eye on some major changes happening in the search marketing industry now. This article talks about Google's new algorithm changes and how it affected search engine results. 

Alright, lets do this! Basically there are two sides of SEO; On-site (stuff you do on your website) and off-site (stuff you do off your website, in other words "link building"). I will highlight some main points and tactics in each section.